I guess the idea was a great one. Take a traditional service that’s declined in recent years due to the pressure of the supermarkets – doorstep milk delivery – and turn it into a 21st century online service.
In our house, we get through a lot of milk with the kids. So we thought – let’s support the “local milkman” and do this – we can manage it online and the money gets direct-debited from our account. Easy – the way we’re used to doing stuff these days.
The trouble is, while it might be a great idea, the company behind it appears to have failed in its delivery of the service.
First – the system allows you to change your orders online. But it’s unclear whether the local depot actually gets notification of this. We’ve changed our regular order a couple of times now and have received the wrong order on the next delivery. In one case we have received a completely different order to the one we placed. It’s been wrong 3 times in less than 10 deliveries now.
The second problem is that you have to call them to report any problems – there is no online help mechanism. So, invariably, the line is busy. And it’s an 0845 number so isn’t included in call packages.
It’s unfortunate – this is a good idea. But it’s been delivered – in all senses – very badly.
Filed under: random, technology
